Hong Kong
n*Bottle (pronounced eNd Bottle) is a start-up storage product company based in Hong Kong that designs and manufactures home storage containers using 100% plastic wastes. The key mission is to prevent single-use plastic from re-entering the ocean and exploring new creative applications for non-virgin materials.
Storytelling and symbolic elements from both cultural and environmental aspects were the key strategy to facilitate consumer-brand identification and strengthens brand’s emotional connections. The primary colour orange, in many societies is associated with religions and for many in Asia evokes images of spirituality and reincarnation. Recycling plastic is essentially a form of reincarnation, which facilitates the consumers’ subconscious connections to assimilate these ideas together. Inspired by our fragile ocean, the bottle silhouette embedded in the letters ’n’ and ‘B’ with a symbol of a wave evoke our polluted environment and what the products are made from, responding to the aspiration of the brand ‘ Don’t end our planet, n*Bottle’, with a minimal and playful approach.